#1. Bunch O Balloons

How many of you have come across Bunch’O Balloons? I bet you must have seen them and probably used them on a sunny day.

They sell $100M a year! How did they start? A simple Kickstarter campaign asking for $10K. They eventually got a whopping $926K in pre-sales. The good thing is they delivered on time too. They are extremely successful today, but here are the 3 main things they had it absolutely right:

  1. A sure-fire product, proven a little in the market already, with a patented design
  2. Genuine campaign content with clarity on timelines of delivery: https://www.kickstarter.com/projects/bunchoballoons/bunch-o-balloons-100-water-balloons-in-less-than-1
  3. Post-campaign commitment delivered

Ssh. They used an agency to get all this right 🙂

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#2. Pebble

Pebble is the pioneer of smartwatches wave well before iWatch. They shot off the roof after their Kickstarter campaign where they asked for $500K and got $20M!

They lost their glory now, but by then their success was huge and inspired a wave of startups.

Is it good for small startups only?

Absolutely not. Crowdfunding campaigns will be hugely positive to be used as a launch strategy as well as a scaling strategy. Many companies like Swytch Bikes have used crowdfunding to bootstrap their designs, whereas companies like Pebble used them to catapult their market share.

In the right hands, crowdfunding campaigns can provide you a loyal base of committed customers.

Join us in the next webinar with Jes Bailey from Crowdfund 360. We will discuss more on this.

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Excerpts from this section of the meeting:

Zamir: We are in a lockdown at the moment? Are you still on a lockdown in China?
William: The lockdown has been lifted. We are very free to roam around now.

Zamir: What is the situation of manufacturing right now?
William: Compared to 2 months ago, now it is a lot better. 80% of manufacturing is back to normal.

Zamir: Of that 80%, are they all manufacturing the same goods as they did before? (Is there a shift in the kind of products?)
William: 70% of the manufacturers are overseas manufacturers. They are all producing the same goods definitely.

Zamir: Has the demand reduced?
William: Yes, the demand from clients has reduced, but we are in full capacity. We are asking workers to stay at home. So it is a bit of a challenge to get more orders. So, it is the best time for businesses to go look for a supplier.

Zamir: Are you able to travel freely to acquire samples and visit factories?
William: For 3 weeks now, it is all open.

Zamir: Have you noticed any restrictions on exports?
William: We have not noticed any restrictions. It is all the same as before COVID-19.

Zamir: In summary, things has returned back to normal and positive.

William: The only problem at the moment. The logistics are delayed and costly.
Zamir: Just after this, we are speaking to Westbound Global logistics, and we will bring this up to see what their opinions and thoughts are.

Meeting coordinated by: Premkumar Anand
Meeting designed and hosted by: Zamir Cajee

Sufia, one of our star members explains how experimenting helped her find the right product to start with. It is especially important for beginners to embrace experimenting to avoid disappointments later in their business journey.